Fidelis Care Unveils New Campaign Focused on Uninsured Children in New York State
6/23/2017 • Posted by Fidelis Care in Child Health, Child Health Plus, Corporate News, News Release

New York (June 20, 2017) - With the theme, Our Goal is Zero: Let’s Get Every Child Covered, anew marketing, advertising, and communications campaign is being launched by Fidelis Care this week to raise awareness for the 100,000 children who are still uninsured in New York State, and to highlight the availability of quality, affordable coverage for kids under 19. As a Statewide health plan with more than 1.6 million members, Fidelis Care’s focus is on ensuring that all children have the opportunity for a healthy start in life. 


“Over the past several years, great strides have been made in reducing the number of uninsured children throughout the State,” said Pam Hassen, Fidelis Care Chief Marketing Officer. “We’ve been proud to be part of this concerted effort, and now, we’re strengthening our commitment to reach families in need. Our grassroots, community-based outreach has always been the heart of the Fidelis Care mission.” 

According to the Children’s Defense Fund–New York, over 97 percent of the more than 4.5 million children in the State have health coverage, which is the highest level in history. Even with this positive statistic, approximately three percent, or about 135,000 children, remain uninsured. Reaching this population is the goal of Fidelis Care’s campaign. 

The new campaign features TV, print, radio, outdoor, and digital advertising, video and social media promotion, as well as hundreds of “Every Child Covered” community events across the State where parents can find resources and information, ask questions of Fidelis Care Representatives, and receive help enrolling in a plan. Fidelis Care is also engaging its partnerships with the NY Liberty of the WNBA and New York City Football Club of Major League Soccer in the campaign, with players from each team featured in a TV spot promoting the “Let’s Get Every Child Covered” message. Lifestyle expert and Fidelis Care brand ambassador Evette Rios is also featured, reflecting upon her personal experience as a mom and her understanding of the importance of routine and preventive health care for kids. 

“With regular checkups, immunizations, vision and dental care, and a primary care provider who knows their health history, children with health insurance are more likely to receive the care they need,” added Fidelis Care Chief Medical Officer, Vincent Marchello, MD. “We want to be at the forefront of building healthier futures in the lives of our youngest members.” 

Many parents may not be aware that quality, affordable coverage is available through the State’s Child Health Plus program for kids under 19. Almost every child in the State is eligible, and monthly premiums can be free or as low as $9 per child per month, based on family income and household size. Benefits are comprehensive and include checkups and preventive care, emergency care, dental and eye care, X-rays, and more. As the largest Child Health Plus plan in New York State, and the only plan offered in all 62 counties, Fidelis Care is in a unique position to help every child get the coverage they need. 

For more information and a complete list of Every Child Covered events, visit